Pillow Talk:Bi!Bi!Bi! is a poster and event page design for the Toronto non-profit, Asian Community Aids Service(ACAS), and their annual women’s health forum.
context:
Commission piece for the Toronto based aid agency, ACAS
role:
Illustration and graphic design
overview
The Task
ACAS Women program was hosting its annual health forum and needed to create posters that spoke to its community based. As a non-profit that serves marginalized communities with a young demographic base, the posters needed to be easy to read across platforms, eye-catching, and represent the community.
The theme of this year’s forum, also known as Pillow Talk, was intersectional identities: Bicultural, Biracial, and Bisexual – which the abbreviated to Bi!Bi!Bi! (a call back to a popular NSYNC song). So I was also asked to include this into the poster as well.
The Direction
As someone who identifies as biracial and queer, it was important to me to make a poster that spoke to ACAS community base. Wanting to celebrate intersectional identities, knew I wanted to create a poster that featured different queer bodies and the queer colours.
process
Ideation
The ACAS women’s coordinator gave me full artistic range for the project, but having done commission work before, I knew it always helps sell a client on your work if you include them at the beginning of a project – even for a small poster design like this.
So to start off, the coordinator and I made a mood board so we were on the same page for the type of graphic look we wanted.
From there I did fast-small sketches of different poster ideas, keeping in mind the mood board and showcase of intersectional identities.
3 Options
From a collection of sketches, I narrowed it down to three options to present to the client.
Final Direction
From the options presented, the client chose option 1. As the event featured casual conversations between members in the community, I had each of the characters look as though they jumping up in excitement to announce each part of the event’s theme (bicultural, biracial, and bisexual).
This is also where I did an initial sketch for the Facebook event banner, which mainly featured different typography
final product
The final deliverables included one printable poster, a Facebook event page cover, and an Instagram video.
Poster
The poster was focused around three different characters, who represent members of the community ACAS serves, and a matching typography piece. Each was given a colour scheme from different queer pride flags. From top-to-bottom each character coordinates with the following flag: pansexual flag, bisexual flag, and transgender flag.
Event Page Cover Photo
The poster was focused around three different characters, who represent members of the community ACAS serves, and a matching typography piece. Each was given a colour scheme from different queer pride flags. From top-to-bottom each character coordinates with the following flag: pansexual flag, bisexual flag, and transgender flag.
Instagram Video
The poster was focused around three different characters, who represent members of the community ACAS serves, and a matching typography piece. Each was given a colour scheme from different queer pride flags. From top-to-bottom each character coordinates with the following flag: pansexual flag, bisexual flag, and transgender flag.