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Pillow Talk:Bi!Bi!Bi! is a poster and event page design for the Toronto non-profit, Asian Community Aids Service(ACAS), and their annual women’s health forum.

context:

Commission piece for the Toronto based aid agency, ACAS

role:

Illustration and graphic design

overview

The Task

ACAS Women program was hosting its annual health forum and needed to create posters that spoke to its community based. As a non-profit that serves marginalized communities with a young demographic base, the posters needed to be easy to read across platforms, eye-catching, and represent the community.

 

The theme of this year’s forum, also known as Pillow Talk, was intersectional identities: Bicultural, Biracial, and Bisexual – which the abbreviated to Bi!Bi!Bi! (a call back to a popular NSYNC song). So I was also asked to include this into the poster as well.

The Direction

As someone who identifies as biracial and queer, it was important to me to make a poster that spoke to ACAS community base. Wanting to celebrate intersectional identities, knew I wanted to create a poster that featured different queer bodies and the queer colours.

process

Ideation

The ACAS women’s coordinator gave me full artistic range for the project, but having done commission work before, I knew it always helps sell a client on your work if you include them at the beginning of a project – even for a small poster design like this.

 

So to start off, the coordinator and I made a mood board so we were on the same page for the type of graphic look we wanted.

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From there I did fast-small sketches of different poster ideas, keeping in mind the mood board and showcase of intersectional identities.

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3 Options

From a collection of sketches, I narrowed it down to three options to present to the client.

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Final Direction

From the options presented, the client chose option 1. As the event featured casual conversations between members in the community, I had each of the characters look as though they jumping up in excitement to announce each part of the event’s theme (bicultural, biracial, and bisexual).

This is also where I did an initial sketch for the Facebook event banner, which mainly featured different typography

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final product

The final deliverables included one printable poster, a Facebook event page cover, and an Instagram video.

Poster
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The poster was focused around three different characters, who represent members of the community ACAS serves, and a matching typography piece. Each was given a colour scheme from different queer pride flags. From top-to-bottom each character coordinates with the following flag: pansexual flag, bisexual flag, and transgender flag.
 

Event Page Cover Photo
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The poster was focused around three different characters, who represent members of the community ACAS serves, and a matching typography piece. Each was given a colour scheme from different queer pride flags. From top-to-bottom each character coordinates with the following flag: pansexual flag, bisexual flag, and transgender flag.
 

Instagram Video

The poster was focused around three different characters, who represent members of the community ACAS serves, and a matching typography piece. Each was given a colour scheme from different queer pride flags. From top-to-bottom each character coordinates with the following flag: pansexual flag, bisexual flag, and transgender flag.
 

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